Beyond the Movie | From Movie Project to Audience | Bundle of Three Live Events

Three live events. One complete journey through independent movie financing, distribution and marketing.
Making an independent movie is only one part of the challenge.
You need to find the money to make it. You need a strategy for getting it distributed. And once it is available, you still need to find the audience that will actually watch it.
Beyond the Movie brings these three parts of the journey together in one live event series created for independent filmmakers around the world.

With this package, you get access to all three live sessions:

FINANCING YOUR INDEPENDENT MOVIE
September 26, 2026 | 8:00 PM CEST (Berlin)

GETTING YOUR INDEPENDENT MOVIE DISTRIBUTED
October 10, 2026 | 8:00 PM CEST (Berlin)

MARKETING YOUR INDEPENDENT MOVIE
October 24, 2026 | 8:00 PM CEST (Berlin)

Each session is approximately 2 hours including live Q&A.
Rather than looking at financing, distribution and marketing as separate problems, this series explores how they connect.
The way you finance your movie can affect your distribution options. Your distribution strategy can affect how you market your movie. And understanding your audience can influence decisions you make long before production begins.
Across the three sessions, we will look at the business journey of an independent movie from project to audience and explore traditional approaches alongside new and creative ways filmmakers can finance, distribute and market their work.
The goal is not to give you a formula or promise that one strategy will work for every movie.
It is to give you a clearer understanding of the options available, the business decisions behind them and the tools to build a strategy that makes sense for your own movie.

THE THREE LIVE EVENTS

1. FINANCING YOUR INDEPENDENT MOVIE

How to make your project more investable, approach financing strategically and build a credible case for investors.

We will explore:
• What makes an independent movie investable
• How investors may look at your project differently than filmmakers do
• How to communicate the commercial potential of your movie
• Private equity investment
• Loans and debt financing
• Public funding and grants
• Sponsorship and brand partnerships
• Presales and minimum guarantees
• Combining different financing sources
• Understanding investor risk
• Recoupment and profit participation
• Pitch decks versus investment decks
• Approaching investors outside the movie industry
• How distribution and marketing can strengthen your financing case
• New and creative approaches to movie financing
• Common financing mistakes
• Live Q&A

2. GETTING YOUR INDEPENDENT MOVIE DISTRIBUTED

How to navigate sales agents, distributors, streaming, rights and new distribution models and build the right path from finished movie to audience.

We will explore:
• How the independent movie distribution landscape works
• Sales agents, distributors and aggregators
• How to approach sales agents and distributors
• What distributors and platforms look for
• Film festivals and film markets
• Theatrical distribution
• TVoD, SVOD and AVOD
• Streaming and digital distribution
• Domestic versus international distribution
• Worldwide versus territory-by-territory deals
• Exclusive versus non-exclusive rights
• Distribution windows
• Minimum guarantees and advances
• Revenue-share models
• Distribution commissions and expenses
• Licensing periods and contract terms
• Evaluating distribution offers
• Self-distribution
• Hybrid distribution
• Direct-to-audience distribution
• New and creative distribution approaches
• Common distribution mistakes
• Live Q&A

3. MARKETING YOUR INDEPENDENT MOVIE

How to find the right audience, create visibility and build a marketing strategy for your movie without a studio-sized budget.

We will explore:
• Identifying the real audience for your movie
• Positioning your movie
• Creating strong marketing messages and hooks
• Posters, trailers and teasers
• Organic social media
• Paid advertising
• Meta advertising and audience targeting
• YouTube and video marketing
• Retargeting
• Email marketing
• Influencers and creators
• Podcasts
• PR and media outreach
• Communities, organizations and nonprofits
• Strategic partnerships
• Sponsorships and brand collaborations
• International movie marketing
• Turning attention into viewers and buyers
• Impressions, clicks, conversions and customer acquisition
• Testing audiences and creative assets
• Marketing with a limited budget
• Direct-to-audience marketing
• Building an audience beyond one movie
• New and creative marketing approaches
• Common marketing mistakes
• Live Q&A

LIVE Q&A IN ALL THREE EVENTS

Every live event includes a Q&A.
If you join live, you can submit your own questions and bring the conversation closer to the challenges you are facing with your own movie.
Across the series, you can ask questions about financing, investors, distribution, sales agents, streaming, marketing, audience development and other areas covered during the sessions.

CAN'T JOIN EVERY EVENT LIVE?

That's okay.
Your purchase includes permanent access to the recordings of all three events after they take place.
You can attend live when you are available and watch the recording when you are not.
The recordings will not be sold separately after the events.
Only users who purchase the individual live events or this complete package will receive permanent access to their respective recordings.

WATCH ACROSS YOUR DEVICES

You can join the events and watch your recordings through AlefCine Stream on your:

• Laptop
• Smartphone
• Tablet
• TV

using our supported apps and devices.

WHO IS THIS FOR?
This series is designed for:
• Independent filmmakers
• Independent producers and directors
• First-time feature filmmakers
• Filmmakers developing or financing their next movie
• Filmmakers currently looking for investors
• Filmmakers preparing for festivals and film markets
• Filmmakers looking for sales agents or distributors
• Filmmakers considering self-distribution
• Filmmakers preparing to release or market a movie
• Filmmakers working with limited budgets
• Producers who want to better understand the complete commercial journey of an independent movie
• Anyone who wants to understand how financing, distribution, marketing and audience development connect

ONE MOVIE. THREE CHALLENGES. ONE CONNECTED STRATEGY.

Financing determines whether your movie can get made.

Distribution determines how it can reach the market.

Marketing determines whether the audience knows it exists.

Beyond the Movie brings all three together so you can look beyond production and think about the complete journey of your movie.

Beyond the Movie | One journey from movie project to audience